Creative & digital agency · Jakarta
Everyone thinks outside the box. We go inside.
We research how people really behave, then design and build the experiences, spaces and products that work for them.
Clients
2021Since 2021, from Jakarta
100+brands have trusted us
6ways we build
Selected Work
All projects →
Your phone is the controllerPhonetroller: Race with Your Phone as the Controller▶︎ Video
Live events
Revamping a super appRevamping the PLN Mobile Super App
PLN
8 personas, usability-tested across Indonesia
A mirror that knows your season12-Season Personal Color Mirror▶︎ Video
Laneige
19k+ visitors
Order gallons by chatAI WhatsApp Ordering for Gallon Subscriptions▶︎ Video
Le Minerale
Painting with a spray sensorGraffiti Wall, No Wall Needed▶︎ Video
FMCG
670 participants
Care that’s easy to bookRevamping Sembuh’s Home-Care Website▶︎ Video
Sembuh
What We Do
We research, design and build it ourselves, from first question to launch day.
AI & Computer Vision
Cameras and AI that read faces, skin, products and gestures in real time.For example: Laneige, “12-season personal color mirror”9 projects →02AI for Business
AI that takes repetitive work off your team: watching shelves, safety, sales calls and attendance, or taking orders on WhatsApp.For example: Retail & FMCG, “AI shelf monitoring”7 projects →03Activations & Installations
Brand booths, kiosks and machines that people actually queue for.For example: Live events, “Phonetroller: race with your phone as the controller”22 projects →04AR & Games
AR filters, games and loyalty mechanics that give people a reason to come back.For example: Museum of Toys · Gaspack, “Catch The Ghost: an AR hunt for an exhibition”8 projects →05Apps & Websites
We don’t make basic websites. We make the different one, designed with and tested on real users.For example: PLN, “Revamping the PLN Mobile super app”11 projects →06Research & Strategy
UX research, usability tests, field research and data that find the real problem, then the strategy to fix it.For example: Mirae Asset Sekuritas, “Pre-launch UX research for a trading app”9 projects →Not sure what research looks like?
From our Insights
“Visitors walk past the screen. They stop at the cable.”
So we make the cable the interface.
P.S. What people notice by accident, we turn into the experience.
About rekursiv
What kind of agency is rekursiv?
rekursiv is a creative and digital agency in Jakarta, founded in 2021, that specialises in creative technology. We research, design and build AI and computer vision booths, interactive brand activations, AR and web games, apps, websites and AI tools for business, with an in-house UX research team.
Is rekursiv a creative agency or a tech company?
Both, in one team. A creative agency comes up with the idea and a tech company builds the system; we do the concept, the design, the hardware and software, and run it on site, so what is pitched is what gets built.
How is rekursiv different from an advertising agency?
Advertising agencies focus on campaigns and media. We build the thing people use: the booth, the game, the app, the AI tool. Research and testing with real people are part of every project, and results are measured with data.
Where is rekursiv based?
In South Jakarta, at The Manhattan Square on Jl. TB Simatupang. We work with brands across Indonesia and run projects on site in other cities.
Which brands has rekursiv worked with?
More than 100 brands, including Samsung, BMW, Bank Mandiri, BTN, Telkomsel, PLN, IFG, Kalbe, CeraVe, Laneige, Guinness and Indomilk.
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