Creative technology agency · Jakarta
Everyone thinks outside the box. We go inside.
We research how people really behave, then design and build the experiences, spaces and products that work for them.
Clients
2021Since 2021, from Jakarta
100+brands have trusted us
6ways we build
Selected work
All projects →
Your phone is the controllerPhonetroller: race with your phone as the controller▶ Video
Live events
Revamping a super appRevamping the PLN Mobile super app
PLN
8 personas, usability-tested across Indonesia
A mirror that knows your season12-season personal color mirror▶ Video
Laneige
19k+ visitors
Order gallons by chatAI WhatsApp ordering for gallon subscriptions▶ Video
Le Minerale
Painting with a spray sensorGraffiti wall, no wall needed▶ Video
FMCG
670 participants
Care that’s easy to bookRevamping Sembuh’s home-care website▶ Video
Sembuh
What we do
We research, design and build it ourselves, from first question to launch day.
01
AI & Computer Vision
Cameras and AI that read faces, skin, products and gestures in real time.For example: Laneige, “12-season personal color mirror”7 projects →02AI for Business
AI that takes repetitive work off your team: watching shelves, safety, sales calls and attendance, or taking orders on WhatsApp.For example: Retail & FMCG, “AI shelf monitoring”7 projects →03Activations & Installations
Brand booths, kiosks and machines that people actually queue for.For example: Live events, “Phonetroller: race with your phone as the controller”19 projects →04AR & Games
AR filters, games and loyalty mechanics that give people a reason to come back.For example: Museum of Toys · Gaspack, “Catch The Ghost: an AR hunt for an exhibition”8 projects →05Apps & Websites
We don’t make basic websites. We make the different one, designed with and tested on real users.For example: PLN, “Revamping the PLN Mobile super app”11 projects →06Research & Data
Interviews, usability tests and data to find the real problem before anything gets built.For example: Telkomsel, “Growing the #JelajahDigital virtual world”9 projects →Not sure what research looks like?
From our field notes
“Visitors walk past the screen. They stop at the cable.”
So we make the cable the interface.
Next step